Case Studies

Yes. Every case study we publish is based on real work our team has done for a landlord or property company, with the client's permission. We don't publish invented, composite or hypothetical examples presented as real. Where details are changed, it's only to protect confidentiality, and the tax points and outcome are kept as they happened.

Because we only publish real work with the client's permission, and many landlords understandably prefer their affairs to stay private. We add new case studies as clients agree. A short list isn't a measure of our experience: our team has advised 100+ landlords and portfolios and helped incorporate £100m+ of property over 15+ years.

Property ownership, borrowing and family plans are personal, and some details, such as a town and a portfolio size, could identify someone. So we describe each client in general terms, such as a couple with a dozen buy-to-lets, and give a value band rather than an exact figure. That shows the kind of problem we solved without exposing anyone.

Who the client was in general terms, what they wanted to achieve and why, how the portfolio was held and financed, the options we compared, what was done and the outcome. Where it helps, we explain why an option that looked attractive was rejected. Most also answer common questions about that type of situation.

An exact value, combined with a location or number of properties, could help someone identify the client. A band, such as £2m to £5m, shows the scale without revealing who it is. We mainly work with landlords who own three or more properties, and we've worked with portfolios up to £30m.

Not necessarily. The outcome depends on your own facts: how long you've owned the properties, the gains built up, your borrowing, your income, whether you run the properties as a business, and your plans for the future. A case study shows how a similar issue was approached, not a guaranteed result. We'd look at your numbers first.

Book a call and mention the case study. Our team can tell you which points are likely to apply to you, which won't, and what options are worth modelling. The first call is free and without obligation, and we respond the same working day. Any further work is on a fixed fee agreed upfront.

Only in general terms, to protect confidentiality. On a call, though, we can explain how similar situations are usually approached, why one route might be chosen over another and what to watch for in your own case. That's usually more useful than further detail about someone else's portfolio, because your own facts decide the answer.

No. Incorporation is one of the questions landlords most often ask about, but many cases end with a different answer: keeping properties personal and changing how new ones are bought, rebalancing ownership between spouses, planning the timing of sales, or setting up succession arrangements. Sometimes the best outcome is confirming that no change is needed.

Where the client agrees and the figure is meaningful, we may show the effect in broad terms. But savings depend on assumptions about future rents, interest rates, property values and tax rates, so we're careful not to overstate them. We'll never publish a figure we can't stand behind, and we don't invent numbers.

We'll publish them as clients give permission. Section 24 cases usually involve higher-rate landlords with significant borrowing, where the restriction on mortgage interest relief has pushed up their tax. The options range from restructuring ownership or borrowing to incorporating, and the right one depends on the numbers. Our Section 24 page explains the rules in the meantime.

Succession cases are among the most personal, so they're the least likely to be published, and only with clear permission. They typically involve a mix of gifts, trusts, wills and sometimes a Family Investment Company, chosen around the family's wishes. Our pages on inheritance tax for landlords and passing property to children explain the main options.

They show what can be achieved when the steps are planned and carried out in the right order. They aren't a promise that every landlord can reduce their tax in the same way. Sometimes tax can't be avoided, or a relief isn't available on the facts, and we say so at the start.

They show the kinds of problem an adviser has dealt with in practice. When comparing advisers, ask whether they've worked on portfolios like yours, how they decide whether incorporation makes sense, how they deal with lenders and conveyancers, who will do the work and how they charge. Clear, specific answers are a good sign.

Only with your permission, and always anonymised. Once our work is complete, we may ask whether we can describe it in general terms. You'll see the wording before anything is published, and you can say no without it affecting our work for you. Many clients prefer not to be featured, and that's entirely fine.

We'll include them as clients give permission. Non-resident landlords face extra rules, such as the non-resident landlord scheme for rent, non-resident capital gains tax on UK property and the 2% SDLT surcharge for non-resident buyers. Our non-resident landlords page explains how these work while we add examples, including the planning points around moving abroad.

We only publish feedback that clients have genuinely given and agreed to share. We'd rather show nothing than show something that isn't real. If you'd like to understand how we work before committing, the first call is free, and our fees are fixed and agreed upfront, so you can judge us on the advice itself.

Yes, they will. Existing property companies raise their own questions: how to take profits out, whether to add family members as shareholders, how to handle a director's loan account, and what happens on a sale or wind-up. Our pages on property limited companies and extracting profits explain the main points in the meantime.

Each case study is dated. Tax rules for landlords have changed a lot in recent years, including the Section 24 restriction, higher SDLT surcharges, the end of the furnished holiday lettings regime and new property income rates from April 2027. Check the date and take advice on the current rules before relying on any example.

Our topic pages explain the rules in plain English: Section 24, incorporating a property portfolio, property limited companies, capital gains tax on property, inheritance tax for landlords and SDLT for property investors. Our insights section goes deeper on individual questions, and the glossary explains the technical terms you'll come across.